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This web site pabavitamin.com had the following in the web site, "Paba is an excellent nutritional supplement and antioxidant." Our analyzers noticed that the website stated " The most common use of supplemental PABA is to support skin and hair health." The Website also said " PABA supplements help maintain the natural color of your hair as you age. These supplements often contain other ingredients such as folic acid, inositol and vitamin B5. However the benefits that set PABA apart from other micronutrients and antioxidants involve external appearance. Helps darken gray hair and prevent hair loss. As a micro nutrient and antioxidant are con." The website's header had Paba Supplements as the most important optimized keyword. It is followed by Paba, Paba Vitamin, and Paba Vitamins which isn't as highly ranked as Paba Supplements.